How Can You Create Global Impact with Your Research? Part 2


How Can You Increase Research Impact Post-publication?

1. Spread the Word on Social Media

Social media is a dynamic platform. Uploading content on Twitter, Facebook, or YouTube is a time consuming process and will need your involvement in curating content to maintain the interest of target audience. You could design eye-catching and easy-to understand images, graphics, and videos that will help you communicate the purpose of research effectively.

2. Create Video Abstracts to Target Digital Media

A video presentation for research impact is one of the most effective way to reach a larger audience and garner more viewers and citations. The video can be a 1-3 minute, HD, immersive video with skilled animations which can include attractive images, soundtracks, along with subtitles. You can promote this video on various social media platforms providing the link to download your complete paper.

3. Include Animated Figures and Graphics for Better Visualization

Animated figures help present data in an effective and accessible way, directing the readers to your article. Scientific illustrations can demonstrate your research through science and art, and help approach a broader audience with simplified science.

4. Make Use of Graphical Abstracts

Your research can become more interesting when you present the data through appealing images that provide an overview of your research. You can also create infographics to visually represent the research data, charts, tables, graphs, figures, etc., which will simplify science for the audience.

5. Launch Podcasts Around the Subject

A podcast that summarizes your latest research article is another effective way to increase engagement of audience and interest in your work.

6. Encourage Open Data Sharing

Make the research data available for research impact. Articles with open data get cited more frequently than the paid articles. Furthermore, you can create attractive graphs, figures and illustrate report in research work to attract the non-science audience.

7. Start Blogging

Although a time consuming way but it is a useful way for research impact. You can take your research discussion to the blog and engage the readers by asking their opinion on the topic. You can also discuss your drawbacks while working on your research study.

8. Leverage Press Releases and Conferences

In case your university has press offices wherein press releases are sent to journalists on behalf of your university to announce news updates. If you think your article is good to be published in the mainstream media, i.e. your study is related to public health or current affairs, then you can contact your university press office. 

Conferences are the traditional way for promotion of research. Aim to attend at least one international conference per year and present a poster or conference article. You could create a concise poster or an engaging presentation which will help you publicize your research and stimulate a discussion.

You could also promote your research on your personal social media handle by using simplified explanation of your research in an image, a short video, or an infographic.