Fedulova I, Dzhulai M, Dragan O, et al. Formation of employer’s image for representatives of Generation Z in the retail sector in conditions of instability. In: Cherniavska T, ed. Transformations of National Economies under Conditions of Instability. Scientific Route OÜ®; 2024:33-72. doi:10.21303/978-9916-9850-6-9.ch2