FEDULOVA, Iryna; DZHULAI, Maryna; DRAGAN, Olena; ZHUKOVSKA, Valentyna; MYKOLAICHUK, Iryna; BOLOTINA, Iryna; BEZPALKO, Olena; BERHER, Alina. Formation of employer’s image for representatives of Generation Z in the retail sector in conditions of instability. In: TREHUB, Oleksandr et al. Transformations of national economies under conditions of instability. Tallinn, Estonia: Scientific Route OÜ®,2024. p. 33–72. DOI: 10.21303/978-9916-9850-6-9.ch2. Disponível em: https://monograph.route.ee/rout/catalog/book/978-9916-9850-6-9/chapter/75. Acesso em: 15 june. 2026.