Chapter 6. Digital transformation as a factor in the development of international business in the era of digital globalization
Keywords:
digital transformation, artificial intelligence, Big Data, blockchain, digital transformation indicator
Synopsis
Economy in the era of digital transformation: trends, opportunities and perspectives
In the era of internationalization and digital globalization, digital transformation has become a key factor determining the nature of international business. Consequently, enterprises are now facing significant challenges. One of them is the need for comprehensive implementation of information and communication technologies, which undoubtedly impacts a company’s success, especially on international markets. Digital transformation has ceased to be an exclusively technological trend and has become an indispensable strategy allowing enterprises to gain a competitive advantage. This is largely caused by the accessibility of tools such as artificial intelligence (AI), Big Data analysis, cloud technologies, blockchain and the Internet of Things (IoT).
The aim of this chapter is to highlight the importance of digital transformation and the role it plays as a driver of international business development. It attempts to analyze how digital transformation has become one of the key factors currently supporting the growth of international business in the context of digital globalization. The chapter also presents the level and scope of digital transformation in selected Central and Eastern European countries. Additionally, the author proposes an original index, which can be used to measure the level of digital transformation in the context of future international activities.
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Copyright (c) 2025 Robert Rogaczewski ________________________________________ How to Cite: Rogaczewski, R.; Cherniavska, T. (Ed.) (2025). Digital transformation as a factor in the development of international business in the era of digital globalization. Economy in the era of digital transformation: trends, opportunities and perspectives. Tallinn: Scientific Route OÜ. doi: https://doi.org/10.21303/978-9908-9706-0-8.ch6
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